Nature of Business
Entrepreneur, Mr Tong Lee Song is the Managing Director of Golden Pillow 933 Pte Ltd, which is at least to our experience, a unique chicken concept. A Golden Pillow is a curry chicken or mutton inside a loaf of bread. Not necessarily something which you'd want to rest your head on, with all that curry getting stuck in your hair. But judging from the success of Mr Tong's 933 chain, it has caught on in Singapore.
Mr Tong started his career in food service in the 1960s as a road side hawker in Singapore. Later on in the 1970s, he upgraded with a group of friends into the coffee shop business. Then in the 1990s, he started the 933 chain, best known for its roast duck and herbal salted chicken. Finally in 1997, genius took over and Golden Pillows were born.
Concocted with the assistance of a professional baker, Mr Tong says that Golden Pillows are made with the finest pastry-quality wheat and butter along with just the right mix of spices for the curry. The Curry Chicken Bun has received praise from places as far away as Germany, where the product has been to.